SOMEDAY SOON

After countless requests, and with more than 10 years experience in the fashion industry, Danish couple Jacob & Cathrine Høilund decided to set out on an adventure to create a street fashion brand for boys aged 2 – 14 years.
The couple, married with two kids and a third on the way, identified a gap in the market after having difficultly finding cool things for their son. Cathrine says: “Whilst finding pretty stuff for our daughter was never a problem, it soon became obvious that there was a big need for a cool, comfortable and fashion-forward brand for boys. That’s how Someday Soon was born.”

Someday Soon is a premium street fashion brand for boys only. By mixing nordic simplicity with classic streetwear silhouettes and details, Cathrine and Jacob have created a collection of printed tees, sweatshirts, jackets, pants and accessories that hit just the right balance between comfortable and cool.