Founded in 2013, ABACUS is a product of motherhood, a passion for unique design and an exploration into making the world for children stimulating and fun.

We’ve discovered and collected some pioneering brands that have strong vision and environmental awareness in the world of children’s design. They widen the stereotypical spectrum of blues and pinks and provide a neutral playground and wardrobe for your child.

We haven’t just chosen these things to keep your little ones quiet. Every product offers longevity from the quality materials used, eco-awareness, design flair and clever function. Each item has been chosen because it serves a purpose; to entertain, to educate or to encourage your child’s individuality.

Dress with personality, read and learn, play and discover or decorate with unique design with ABACUS.